Your want practical information from your “feasibility study” to make informed and strategic campaign decisions for your nonprofit. For this reason, the fundraising consultants at Alexander Haas designed the Campaign Strategy Study. We have moved beyond the old fundraising feasibility study model and created a six-phased process that evaluates your nonprofit’s readiness — externally and internally — to conduct a campaign successfully.
The Campaign Strategy Study was developed to expand on the traditional “feasibility study” to ensure that a nonprofit organization is prepared to execute a campaign at the highest possible level successfully. The study not only considers the likely contributions from your top donors but also assesses the giving capacity of your entire constituency base through our Constituency Capacity Analysis.
In addition, we conduct a web-based survey to gather feedback from a broader cross-section of your stakeholders to market the campaign and give us an element of “interest and buy-in” that we can overlay on the Capacity Analysis. The Alexander Haas Strategy Study goes beyond simply determining if a campaign is “feasible.” We provide strategies and specific actions to be implemented for a successful campaign that will become a memorable experience for your nonprofit’s volunteers, staff, and donors.
The main characteristics that differentiate our Campaign Strategy Study from a traditional fundraising feasibility study are:
There are six phases of the Campaign Strategy Study, all of which are equally important in determining how prepared your institution is to launch a campaign.
The Campaign Strategy Study will focus on the following three major areas, which are fundamental to the success of any campaign:
Case for Support
The Campaign Strategy Study process generally requires 10 to 16 weeks, depending upon the following factors:
The Alexander Haas Campaign Strategy Study is an outside, objective analysis that reveals facts, attitudes and perceptions that may not be readily available to those within the institution. The Study will provide an overview of the feedback we receive from interviewees and identify the top projected gifts. We will also offer a range-of-gifts table for the campaign balance rooted in your donor base’s giving capacity.
Our report will provide recommendations and critical information to help you make important decisions and strategize effectively for a campaign — to determine the goals, presentation of the case, schedule, organization, leadership and, most importantly, outline a specific plan of action.
All of our Studies are conducted by our highly experienced Partners and are subjected to the rigors of peer review by fellow Alexander Haas Partners. This ensures each Study meets our high standards. In addition, you receive a financial analysis of the goal that is recommended, based on actual potential gifts — not our “gut feeling.” This analysis includes specific identification of the top ten gift possibilities and constitutes the basis for the recommended goal.
These Studies are called “campaign strategy studies” for a reason — they provide you with a strategy to initiate the campaign, not just an opinion on the “feasibility” of undertaking a campaign. Because we conduct our interviews with your donors openly and honestly, we are free to share with you the facts as to how and why we came to our conclusions and recommendations.
Contact Alexander Haas today to learn how we can help your organization meets its fundraising and capital goals.